The main exploitation capabilities of the LD-CAST project rely in the possibility to market and to sell automated or semi-automated service provisioning applications. The marketing target of the LD-CAST project are public or private organisations supplying services to companies, mainly to SMEs, by means of call centres, interactive information portals and direct interaction with visiting customers.
Among such organisations Chambers of Commerce (CCs) play a major role.

Typical SMEs are too small organisations to have all the internal procedural and legal competences required to extend their business over the border of their own countries. Due to this fact they need to rely on services provided either by individual consultants or by organisations that have offices specifically devoted to support SMEs in this effort as the CCs.

CCs (and similar organisations) can make profit by including the offer related to accessing LD-CAST service portals to their customers (i.e. mainly SMEs) as part of the additional services that CCs (or similar organisations) normally provide to SMEs either on a pay-per-use basis or included, as an optional package, to their yearly enrolment fees.

This section includes therefore more information about the services offered, the target customers, the distribution channels and other market analysis features.